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Integrated Marketing Advertising and Communication (IMAC)
  • Overview
  • Eligibility
  • Course Synopsis
  • Fees

This postgraduate diploma is the most popular course of our college where our students get to learn about thinking out of the box to sell a product. They also learn how to create a public relations strategy to build an image of a brand. The reason we have clubbed Public Relations (PR) and Advertising together is because most students are confused about which stream they should opt for as a career. This is reason we teach both the subjects to the students so that they can take an informed decision about their career goals. So, if advertising or PR fascinates you, this is the course you are looking for.

Class timings:

Since the institute offers Full Time courses, the classes are held from 11:00p.m to 5:00 p.m from Monday to Friday. There will be no lectures conducted on Saturday and Sunday.  However, guest lectures and seminar will be conducted in the week days in the afternoon. There is an annual holiday too which will be declared in due course.


The institute believes in ensuring that each candidate is trained in the manner that he or she is geared to take up professional assignments after the completion of the course. Students shall also be evaluated on the basis of their initiative to submit assignments and projects on their own, based on what they have learnt in the classes. Their interaction in the class and participation in discussion and academic activities and their general interest in the course shall help them in their internal evaluation. There will be some marks reserved for attendance also. A student who does not submit any project work or assignments will not be qualified to get the Diploma.


Students are sent for internships during the end of the course.


There’s an active placement cell which tries its best to provide a good placement to all the students of the institute. All the students of the institute are provided placement assistance.

Students who have successfully passed their graduation from a recognised college, are eligible to apply.
Students who haven’t completed their graduation are also eligible to apply provided they are doing their graduation in distance learning method from a recognised institute.
We understand that some of the best entrepreneurs, scientists and legends in the world are school drop outs. So, don’t feel dejected if you don’t have a graduation degree and yet want to study at our institute. If you are talented and have a proven track record, then you don’t need to bother about a formal degree. Please apply under the Management Quota. The fees are the same, only talent matters here.
Course Synopsis
    1.  Ad Film making
    2.  Digital marketing
    3.  Digital PR
    4.  Business Communication
    5.  Television and Net Content management
    6.  Entertainment Marketing
    7.  Client Servicing
    8.  Social Media
    9.  Copy writing
    10. Media Planning
    11. Public Relation
    12. Event management
    13. Crisis Management
    14. Market Research
    15. Integrated Marketing
    16. Brand Building
    17. Corporate Communication
    18. Editing
    19. Media Laws
    20. Brand Image Management
    21. Sales Distribution
    22. Account Planning
    23. Digital Media
    24. Client Servicing
    25. Consumer Behavior
    26. Product Designing
    27. International Business
    28. Editing

Fees for the 18 months PG IMAC course :


Tution Fees

Registration  Fees*

Service Tax

Total Fees






*Registration Fees need to paid at the time of filling the form.

Fees need to be paid in Cheque/DD in favour of "Harkisan Mehta Institute of Media, Research and Analysis".

For out stationed students, fees can be paid by RTGS procedure.

Bank Details of the institute are given below:

Bank Name :HDFC Bank

Account number : 03210330000198

RTGS :HDFC0000321


Bank Address:

HDFC Branch,

Nav-Yug Society,

Krishna Kunj,

V.L. Mehta Rd,

Vile Parle (West)